Bridging the gap between knowing what to do and experiencing how it feels doing it is one of the key benefits obtained from concerted preparation and practice. For example, a funny quip, inserted into a boardroom briefing, might seem extremely witty when read yet could fall flat if delivered in a poor manner on the day.
Other considerations too can be taken into account regardless of the nature of the presentation scheduled to be given. The following list, though not exhaustive, covers some basic points to consider prior to a presentation. Taking time to reflect on these issues might mean the difference between a successful and a disappointing presentation.
Main theme
Having a main theme as a ‘stake in the ground’ permits the presenter/speaker to focus material around this central message. The audience may use this as a point of reference for ease of understanding.
Distance / Proximity
The space between the speaker and the audience impacts on the creation of a relationship between the two. Reducing the distance creates more intimacy and vice versa. Holding eye contact cannot easily be done if the audience is seated far from the ‘stage’ area.
Movement
Actions can be exaggerated for dramatic effect and the highlighting of particular or crucial moments. Slow motion and sudden movement capture the audience’s attention and help those present remember the associated points of the presentation.
Pauses
Dramatic pauses induce greater listening on the part of the audience. Breaking up the speech with pauses allows time for the message to be received, decoded and understood.
Repetition
Saying the key ideas in different ways increases the probability of audience comprehension. Providing a variety of examples, delivering the material by way of various styles, and using supporting material all reinforce the message.
Speed
Slowing down, speeding up, altering one’s pace of delivery can render the performance more interesting and effective for communication purposes.
Visual aids
These should support the words of the speaker rather than distract the audience. Pictures or images convey more than words in presentation slides. Having the audience read wordy slides, listen and watch what is occurring on stage at the same time can be unproductive.
Volume
Varying the volume of one’s voice and emphasising key words or phrases likewise assists with getting material across to the audience in an effective manner.
Next time we will be looking at the question of stage fright and providing some ideas as to how to cope with it